SHOPPABLE ARMPIT

 

"98% of US Americans plan to shop via social media this year" (2023)"so why not make all kinds of armpits shoppable? and open thousands of new stores" And that´s how Degree turned every armpit into an e-commerce. 

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We partnered with the most famous and less famous armpits on Instagram to open a social e-commerce store and we drove massive foot traffic.

 

Degree compelled people to take notice and browse their portfolio of products by leveraging the exact place people needed the product. 

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Rol: Chief Creative Officer.