BLIND LOVE

 

A Valentine's day ad that raises attention to non consensual sharing of intimate images.

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Valentine's day, 24Hs. of bouncing, healthy, happy hearts on every screen. The perfect moment to bring awareness of what is not love.

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That is why this campaign for Movistar contrasts with every piece of sugary communication launched on the first pandemic Valentine's Day and the sexting euphoria, by showing how easy is to end love by sharing intimate content. And how easy should be for everyone to stop that sharing chain.

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Because love is blind until everybody sees it.

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Rol: Chief Creative Officer.