THE ADVERTISING SIDE
For nearly two decades, I’ve been working with international brands and incredibly talented teams. With many of them,
magic happened, and we created some truly remarkable
pieces of communication.
This portfolio showcases a select few of them.
Independent Global Creative Director.
Former Chief Creative Officer for Latin America at Edelman.
2024 Clio Awards PR Jury Chair.
#2 Latin America and #13 CCO Global Creative Ranking of The One Club for Creativity, 2023.
If people ask, I usually introduce myself by saying I work in communications. I could call myself a creative director, but I prefer the term “communications.”
To me, it’s never just about crafting ads. It’s about building meaningful connections, sparking conversations, and helping businesses grow through creative stuff. Only rarely is it ever just about advertising.
I’m Natalia Benincasa. I graduated in Advertising in Argentina back in 2004, and since then, I’ve had the privilege of working with people from all over the world, collaborating with a fare amount of global clients.
Over the years, my journey has evolved beyond advertising into a much broader field that now includes communications, content creation, PR, multicultural campaigns, diverse productions, and tackling all kinds of marketing challenges.
I’ve been lucky enough to work at some incredible agencies (a few of which have rebranded over the years) like Wunderman Thompson, FCB, Edelman, Leo Burnett, VegaOlmosPonce, BBDO, Altheim Comunicaciones, and Visual Latina / McCann. Those experiences have shaped me and helped me earn several awards and recognitions along the way.
Some highlights include winning the Grand Prix for Innovation at Cannes Lions 2021, along with over 350 awards from Cannes Lions, CLIO, D&AD, The One Show, SXSW (for cultural and social innovation), Andy, LIA, El Sol de San Sebastián, Effie, ADC, the NY Festivals, Webby, Ojo de Iberoamérica, Fast Company, Martín Fierro, Gerety, and many others.
But honestly, the best part of my work is being involved in so many creative projects. I love the creative process and the energy it brings.
I pour my heart and soul into everything I do, always seeking out projects that speak to me. I’ve found a way to collaborate with different teams as an independent consultant, and from the very start, it’s been an exciting challenge. All about focusing on creativity and finding solutions, one project at a time.
Every day when I wake up, I ask myself the same question: What’s next today? The answer? Everything.
AWARDS AND HONORS
Cannes Lions - 19 Awards Film, Radio, Brand experience & activation, PR, Media, Health and wellness, Design, Creative effectiveness. Grand Prix Innovation. Product innovation: Degree Inclusive/ Unilever. Wunderman Thompson Argentina.
Clio Awards – 13 Awards. Clio Health - 9 Awards. 2 Grand Clio Health. New York Festivals – 16 Awards. 2 Grand Prix. One Show - 6 Awards. Andy - 6 Awards. D&AD – 7 Awards Graphite Pencil and Yellow Pencil. LIA – 16 Awards. Epica Awards - 5 Awards. Sol San Sebastián - 36 Awards. Platinum Sol Prize for Innovation and integrated campaigns. Grand Prix. Desing. Effie Latam – 9 Awards. Effie Argentina – 3 Awards. FIAP - 17 Awards. Grand Prix. Campañas integrales. Gerety Awards - 8 Awards. Art Directors Club / ADC - 8 Awards. Creativepool - Anual 2021 / 2022 - 8 Awards. WARC Awards for Effectiveness – Grand Prix. Best Finalist 8 best cases in the world. Save Sophie. Jay Chiat Awards - Production/ Service creation strategy. Ojo de Iberoamérica - 41 Awards. Including Grand Prix, Tercer Ojo, Gran Ojo and Best Latin idea for the world. IAB - 14 Awards. +Digital (IAB) - 12 Awards. Echo International - 4 Awards. Echo Latam - 7 Awards. PRWeek - 1 Award. SABRE - 1 Award. Smarties Hispanic - 8 Awards. Diente - 74 Awards. Titanium. 5 Grand Prix - PR, Design, Interactive, Radio, E-commerce. Lápiz de Platino – 2 Awards. Premio Clarín a la Creatividad - 8 Awards. Eikon - 1 Award. Martin Fierro Digital. Mejor campaña publicitaria. Fast company - Best world Changing idea LATAM. Fast company - Finalist - Corporate Social Responsibility. Fast company - Honorable Mention - Consumer Products and general excellence categories.
SXSW Innovation Award - Winner - Social and Cultural Impact. Degree Inclusive/ Unilever. Wunderman Thompson Argentina.
Biodiversity Action Award Japan – Best Latam campaign for change. Activation. Live the Change. Sony Latam. Independent.
SANISS Health & Wellness Awards - Grand Prix.
Legislatura Porteña (Argentina). Campaña de Interés Nacional. Numbers Syndrome/ Asdra. Wunderman Thompson Argentina.
Premios Conciencia. Twitter - Best Latam campaign 2019. Best way to connect with a cultural event.
Eter broadcasting Prize. Grand Prix.
RANKINGS:
#2 Latin America and #13 Global - The best Chief Creative Officers in the world-.
Global Creative Ranking of the One Club for Creativity, 2023.
#32 Top Creative Leader at Creativepool by The Drum, 2023.
#23 Best CCO in The One Club for Creativity, 2022.
Creative of the Year at the Jerry Goldenberg’s awards for the excellence in communications in Argentina, by editorial Dossier, 2021.
Named one of the Most Outstanding Creative Leaders in Mexico, Ranking 2019.
Wunderman Thompson Argentina - Local Agency of the Year at Cannes Lions ranking 2021,
Regional Agency of the Year at LIA ranking 2021; New York Festival, Gerety Awards and Creativepool Latin America Agency of the Year 2022, The One Show top 5 agencies the same year.
(Creative Leadership - CCO Argentina)
JURY DUTY:
Jury Chair: Clio, D&AD Awards, Ojo de Iberoamérica, Diente, + Digital.
Juror:
One Show (SDG pencil), Clio Awards, D&AD Awards, Dubai Lynx, ADC Fusion Cube, Gerety, The Drum Chip Shop Awards, Diente, FIAP, APAP, Tatakua, Gallo de Oro.
CLIENTS
Unilever (Dove, Rexona, Hellman’s, Axe/Lynx, Impulse, Ala/Omo), Beiersdorf (Nivea, Eucerin), Mac Cosmetics, Avon, The Clorox Company, Kimberly-Clark (Plenitud, Kotex), Movistar, Telecom/Personal, Supercell, Chrysler, Microsoft, Sony, Booking com, Ab Inbev, Heineken, The Coca-Cola Company, PepsiCo, Kellogg’s, Galicia, Santander, Cinemark-Hoyts, Nike and among many others.
Set Design Certification, Centro University of Mexico City.
Fashion Making Certification, Espacio Buenos Aires.